Agrolux and Gavita have been part of the Hawthorne Gardening Company for a numeral of years . The American owner has given the company a Modern nervous impulse , a unexampled squad and a new portfolio . Nick Boelen , Global Sales Director , has been working for Agrolux / Gavita for two years now , and enjoin us about his experiences and expectation .
Moving forward together"Six months ago , we started to merge the companies Gavita and Agrolux . Before that we work together , but in the past year we have strengthen our cooperation with our American colleagues . We have join forces and that has throw us a great marketing time of year . "
Nick speaks of a ' secure portfolio ' , which is an plus in an era where a effort from HPS to LED is powerfully visible . " Thanks to the bundling of Gavita and Agrolux , but also certainly thanks to the coaction with parent company Hawthorne , we ’ve gone into the selling season with an harebrained portfolio . We ’re still in the midst of it , but we can already say that the marketing season is cash in one’s chips very satisfactorily . "
ontogenesis and deliveryAgrolux and Gavita get financial backing from their parent company . " There are hopeful minds there to help us , and we can also switch cursorily . " The cooperation between the Dutch and the American R&D squad contributes to eminent - level quislingism .
Joining forces also play an significant role in strengthening the supplying strand . " We have been capable to hook the full supply chain to a high level , and we have been able to greatly expand , or rather ' stretch ' , our capacity . As a result , we are absolutely open of delivering projection all over the public . "
Dutch designWhat has not changed is that the assembly takes place largely in the Netherlands . The company likes to speak of ' Dutch design ' , because the design of the luminaires was also conceived here , with the necessary input from the Westland . " It ’s true that this was done in co - instauration with the Americans , but it ’s bright , enthusiastic vernal citizenry in R&D and in the pattern team who are at the controls here . We are gallant of that . "
TeamworkAs advert , the sales team plays an crucial role within the Gavita - Agrolux combination . Nick introduces them to us . " Mario Taal has been with us for many years , and is still go strong in Benelux and Southern Europe . We have also strengthened our team with Sunny Smit , who will be work for clients in the Westland and Northern part of the Netherlands . And we have Naomi van der Linden in a combination function , with gross revenue support and bill management for the Westland neighborhood . " And it does n’t stop there , three more new colleagues will shortly be joining the sales agreement squad .
Buying a lighting installation is a full-grown investiture , and Nick has noticed that customers tend to stay to one stigma . " After a successful instalment , customers do n’t switch so quickly . So we listen carefully to what the customer wants . "
Agrolux and Gavita have become big because of their HPS portfolio , so they cherish that . " But we are also as proud as a peacock of the launching of the Wega fellowship , our newfangled LED fixture . That product line consists of three pillars : Eco , Plus and Max . "
Wega luminaire
Different end product levelsThe three different lamps in this new product kinsperson have different wattages , giving you unlike yield grade - the Max go up to 3700 µmol / s. The Wega lamp are also dimmable and available in different spectrum .
" We are also proud of the compact invention , which is really focussed on use in the glasshouse , with a very low phantasma effect . With the passive temperature reduction it has become a very effective light-emitting diode line , " says Nick .
This multifariousness of spectra makes the Wega family suitable for a range of crops , from ornamental to vegetables . " The LED lights are already enjoy great popularity worldwide . Our Wega detect its room from strawberry and eminent conducting wire crops like cucumber and tomato plant to cut flowers and pot plants . The first big orderliness was made this time of year in October , and since then it has really taken off . "
But what makes the new lamp so desirable ? Nick compares it to a new iPhone ; just like the smartphone , the new Wega lamp has a compact design , combined with high output , i.e. efficiency .
" The lens of the eye technology is another strong point . It ensures that the light is better distributed through the greenhouse and the crop , resulting in a consistent spark display . This is very authoritative for chrysanthemums and other trimmed craw , but also for high - wire harvest . "
For more data : Nick BoelenAgrolux+31 ( 0)174 610 820[email protected]www.agrolux.com
© FloralDaily.com/Annet Breure
