How does the Dutch specialist in horticultural solutions ensure that the same gamy - quality customization is provided worldwide ? Codema ’s COO prove to standardise process and components as much as potential while stay on room for customization . Though still maintain people at the centre . In this clause , he share his operational scheme and advance to ensure the quality of Codema ’s services while the troupe is increasingly dynamic internationally .
Operational strategy"An important spear-point of our strategy is that we are close to our client , we eff and talk their oral communication and civilisation . start out with providing service to existing customers in that orbit . We then thrive the cut-rate sale content so that we can continue to grow in a region or rural area . With time we add , for instance , an engineer or task loss leader , so that we have a bun in the oven out projection more and more locally . That ’s how we do it in China , where we opened a outgrowth in 2019 , but also at our bureau in Belgium .
For me , the magic is to obtain the balance between standardizing our products or mental process on the one hand and meeting the unparalleled needs of customers in a exceptional region . By standardization , we can use our vast cognition and expertise worldwide . However , we always adapt the servicing to the wishes of the customer ; we can deport the right quality over and over again . That ’s a particular tensity . "
Antoine Kapteijns : " As operable film director , I check that that we carry out all our processes internally as expeditiously as potential while hand over the correct caliber to all our customers . And quality mean something different for a Dutch rose grower than for a Taiwanese investor . Even agriculturalist in Germany and Belgium have dissimilar wishing . By setting up our product range and services accordingly , we go on to help all our customers . "
apply unequaled cognition of culture arrangement worldwideThe Codema branches in Venlo and Bergschenhoek are the cognition hub of the organisation . Here there are decade of experience with the various disciplines that are at the basis of critical cultivation systems . Venlo has the most significant part of specialist knowledge in the field of water management , electric engine room and firing . In Bergschenhoek expert of logistics , software package and construction are located . The project loss leader of both sites are felicitous to use each other ’s expertness in projects .
" When a undertaking involves several disciplines , we use specialists from both Venlo and Bergschenhoek . We work closely with client on the realisation of complete high-pitched - technical school culture systems where the knowledge of the two Dutch branches is crucial . A honorable case is our collaboration with the Swiss Gebrüders Meier :
In late years , we have adapted our work methods accordingly . Where antecedently each leg took its own approach , we are now draw this evenly over all branches to undifferentiated practice . This signify we are constantly exchanging ‘ best practices ’ so that our way of working is the same everywhere . In this agency , we apply our specialist more flexibly , regardless of the locating of the project . This is idealistic for both our hoi polloi as the customer . We are currently setting out newfangled process and form the transition to the use of a exclusive cardinal ERP and fiscal system . "
' Configure To Order ' cultivation system enable customization"At the same time , we save customized solutions . A client - specific solvent that is tailored to their preferences and culture . That seems to be a contradiction , standardized processes and customization , but luckily , it is not . In the design phase , we work on a modular figure , so that from a standardized basis , we build exactly the system that the customer needs . This ' Configure To Order ' organisation piss us deliver customized solutions , but all parts are produced cost - efficiently . That ’s what the customer take care at the end of the line . "
Connecting people"It all sound very technical , but my primary role is that of a connexion . To uniform summons or to arrive at modular solution , we need to bring our specialiser together . They have the knowledge to determine which process direct to the best resultant role .
The first time we brought people from different location and disciplines together was a unique experience for them . A water direction specialiser and an electro - technician dead see how they were buy the farm to work on a labor together and which road they were move to take on this . Fortunately , they quickly establish out that they want the same : the best results for the customer . As a result , they quickly come up with the solutions we are looking for . My purpose is to boost and hold our manager in breaking dead end and to keep the tread high . So real human employment . "
crown of thorns - pollination lead to best practices"The openness and willingness of our the great unwashed to change pull in me proud . We have latterly attracted many people who do not come from the horticultural sphere , but rather from totally different sector . They call for secure dubiousness or come up with wholly different solutions that our specialists are not used to . That does n’t detract from a ' that ’s how it works ' ; on the contrary , everyone is open to fresh ideas .
When we bring together the new inflow with the multitude who have decade of horticultural experience , a very worthful interbreeding - pollenation is created that our customers will benefit from now and in the future . "
Antoine Kapteijns – COO Codema"My wife tell , " You ’re enjoying yourself at Codema . You always talk enthusiastically about it . ” She detect that , " says Antoine Kapteijns , COO of Codema . " Then I started thinking , what make me excited about Codema ? I pull in that I work with enthusiasm at Codema for two reasons : the click and cooperation within the direction team and Codema ’s dream to take a planetary position and with that , play a part in the subject field of sustainability . "
Kapteijns has been working at Codema since 2018 . In first example as ad interim Branch Manager Venlo , but soon Marcel Koolen ( CEO Codema ) asked him to join the management team . His human relationship with Koolen goes back old age , but it is the moral force within the entire direction team that is most important to him :
" We are hugely versatile . Everyone has their expertise , and we give each other the confidence that we will do it together . We can lean on each other and therefore together we cultivate towards our shared ambition . Each has an authoritative role in the strategy . "
For more entropy : Codema Systems GroupOosteindsepad 82661 EP BergschenhoekNederlandT +31 ( 0)10 521 2755[email protected]www.codema.nl
