Ecuadorian farm EQR EquatoRoses S.A.S. is always looking for new , improved and innovative varieties . The constant experimentation of fallal is integral to their approach and one of their latest introductions is have gratis ® , a red develop variety from Dutch breeding company De Ruiter . Reason for choosing this assortment is the color , productiveness , and vase lifetime says Santiago Rubio , General Manager at this +150 ha farm .
Large commercial trialsWhen see the motley for the first time , Rubio was very impressed and decided to start large commercial trials right aside . With 3 hectares of production , the results were fulfil , both in full term of the rose ’s functioning and the marketplace ’s answer . This winner move an expansion , with an extra 1.8 hectares dedicated to Born Free this twelvemonth , bring the current cultivation expanse to 4.8 hectare .
A Modern redBorn Free is a young red variety on the market and after X of producing other reds , EQR adjudicate to supercede a part of their land area of red roses with this vivid crimson dark-skinned rose .
USPSo what make Born Free so special ? " Besides the bright cerise coloring , the diverseness is productive ( 1.4 - 1.6 fl / pl / month ) , has no blackening , an medium head sizing of 5.5 to 6 centimeter and an average fore distance of 50 - 70 cm . On top of that , it afford well with a vase life of at least 12 day , making it also a rise with excellent ecstasy doings , including ocean freight . "
Positive reactionsEQR ’s main markets are the US , Europe and Russia and the marketplace response to Born Free have been incontrovertible , especially in the aggregative market sector . " It is a new bolshy with a good vase spirit and this attracts the attending of the mass food market sector . " However , for the wholesale market , to which about 50 % of their flowers go , more prison term and more promotion are needed , explain Rubio . In this market , they do not order flowers by color , they do by name . While several other reds are still more recognized varieties in this market - and those of course of instruction built up their report over many years - , Rubio anticipates that Born Free , with its hard equipment characteristic , will get ahead traction over time too .
A banner presented in the hall at the IFTF 2023 tradeshow in the Netherlands .
High hopesSo hopes are high for this variety . " Due to the practiced vase life , we also ship it via ocean to the US . " And the approaching Valentine ’s Day and Mother ’s Day seasons are have a bun in the oven to further promote the variety ’s popularity in the plenty market .
Continuing innovatingIn the interim , EQR continues to introduce . " We are always looking for unexampled and innovative varieties . " They now have around 170 variety , include spray roses and other bloom , and they keep exploring young securities industry all over the Earth .
For more information : Juan Pablo RengifoEcuadorian Quality Roses ( EQR)Email:[email protected]www.equatoroses.com
© FloralDaily.com/Elita Vellekoop
