“ In the flower manufacture , it is important to arrive at young target groups . This works in particular well at trade fairs that do not have the chief focus on fresh flowers and refreshed plants ” , says to Julia Uherek , Messe Frankfurt ’s radical show director for consumer goods , Messe Frankfurt Exhibition GmbH. " Especially after the current economic crisis triggered by COVID-19 , many manufacturers and retail merchant have to concentrate on new objective groups and drift - witting intersection combinations . ”
Julia Uherek . ( Source : Messe Frankfurt )
exposit range with fresh flowersUherek is in charge for organize the yearly patronage fair Christmasworld , one of the leading international trade funfair for seasonal and festive decoration that will take place from 29 January to 2 February , 2021 in Frankfurt am Main , Germany . Over the years , she has seen an increasing need for seasonal ornament that will be more and more combined with flowers or plants . “ At Christmasworld , for example , there are many buyers of natural endowment boutiques , from the furniture and ornamentation swap and from the food craft . They want to expand their ambit with impudent flowers and plants to forgather the trend towards compound cosmetic item with flowers and works . ”
Overview of Hall . ( reservoir : Messe Frankfurt)Click here for more pictures of the patronage sightly .
combining of decoration and fresh flowersShe also sees a trend towards the combining of decoration and fresh flowers in the area of living inside . " unfermented flowers and plant persist in to gain in grandness compared to silk and stilted flowers - this also use to Christmas decorations . " Visitors to this class ’s Christmasworld could experience a variety of decoration ideas , for example at “ ornament unlimited ” from 2Dezign . The two Dutch designers , Rudi Tuinman and Pascal Koeleman , have impressively designed the shibboleth " Dark Ocean " with fresh flowers and plant as well as decorative element . " They brought in fresh flowers and plants into Christmasworld 10 years ago , so since then , these fresh products gain a spot in the show .
( generator : Messe Frankfurt )
New manor hall well receivedLast year , Floradecora was the right way next to the Retail BLVD , but this year , it was in hall 8 . Based on surveys they can close that the new concept of moving this part to Hall 8 , where all supplies for visitant with the mathematical group efflorescence are appear for , was well received . " Our solvent from the view also show positive feedback on the Floradecora orbit - with an increase in interest and satisfaction . This certainly has something to do with the placement in Hall 8 , because it is an ideal environment for these exhibitor and a perfect combination of the product groups . The supporting political program with “ Christmasworld Trends ” , “ Retail Boulevard ” and “ ribbon inexhaustible ” also offer particular highlights . "
Christmasworld 2021 - 90 % bookedAt Christmasworld 2021 , the Floradecora area will once again be recover in Hall 8 , where the flowered exhibitors are place with their somebody stand in the middle of the hall . And Uherek emphasise the grandness of registering now . According to her , the late registration of the floral exhibitors was also one of the reason that the 2020 Floradecora variation was much low than the twelvemonth before . " Last year in June , Christmasworld was already sold out . Floral shower come really last instant in autumn , so we had to squeeze them in . " Also this year , despite the COVID-19 situation worldwide , already 90 % of the exhibition infinite is fill up .
“ The provider from the flower industry - whether producer or wholesaler - should register immediately without responsibility , because as said , most of the space in Hall 8 is already use up . So if you are interested in present your fresh flowers and wise plants in a harmonious surround consisting of seasonal decoration , Christmas laurel wreath , floristry and garden ornamentation , you should contact us now so that we can reserve good areas early . "
For more information : Christmasworldwww.christmasworld.messefrankfurt.com
© FloralDaily.com/Elita Vellekoop
