NIRP International is not only hump for its cut rose smorgasbord but also for its garden roses . About six geezerhood ago , the breeder start up a fender project in Italy , growing potted garden rose plant for wholesalers , garden centers , and garden shops . Then , they introduced their newfangled concept , " Le Profumatissime della Riviera dei Fiori ® . " Since the creation , the demand has been growing apace and not only within the res publica , for several years now , they are also receive requests from other European countries . Deborah Ghione , Marketing Manager at NIRP International , says : " This again proves that ' Made in Italy ' is always appeal , "
Deborah Ghione , Matteo Ghione and Monica Scaparro of NIRP International demo " Le Profumatissime della Riviera dei Fiori " atMyplant & Garden2024 in Milan , Italy .
The Pride ® and Crazy Fashion ®
Owing to the before mentioned characteristics , the varieties pull ahead over 100 prizes at international rose trials , such as those of Bagatelle , Lyon , Baden - Baden , Den Haag , and Rome . For example , Grande Classe ® , Anastasia ® , Crazy Fashion ® . And among the previous bangle : The Pride ® , Eudora ® , and Jingle Bells ® .
" Le Profumatissime della Riviera dei Fiori " in the shelf at Myplant & Garden 2024 .
mature in LiguriaThe concept name is not only deduce from the flowers ' odor but also from their acquire region . Deborah explain " The roses are grow in Liguria , near the French mete , the place where floriculture was bear , right on the hill overlooking a first-class ocean much loved by touristry . So we guess that we had to show it , not only in the name but also in the POS textile . "
POS materialThe construct purpose to give the plants extra value . For this reason , the plant are delivered to the retail merchant with POS material . " They are on branded trolleys , in bright blue 5,5 Lt . containers , with matching labels , and a postcard on each good deal . " At the beginning of the time of year , the breeder supplies shelves of 84 industrial plant . after on , when the plants get larger , they supply two superimposed streetcar with 42 plants .
Click herefor the enlarged range of a function .
increase demandThe market coach points out that the requirement for the concept is increasing despite these plant life have a more or less higher price than flora without a concept . " We do n’t just sell roses . We sell emotions . "
" We create a singular atmosphere : ' We are in the 1960s , the Italian Flowers Riviera is the heart of floriculture and touristry , thanks to the mild clime , the sun , and the antic ocean . A delightful Pin - Up had just plunk a basket of rose ; she smell one … Wow , it is so fragrant ! She send you a Postcard from a flower terrace overlooking the fantastic blue sea of the Riviera ' . "
Until two days ago , the plants were only request from Italy , but since last year , they have received many requests from Germany , the Netherlands , and other Northern Countries . " As you could see , even for plant , ' Made in Italy ' is appealing , " she concludes .
For more information : Deborah GhioneNIRP InternationalEmail:[email protected]www.nirpinternational.com
