For Colombian floriculture , Mother ’s Day comprise one of the most significant moments of the year . This time of year not only showcases the beauty and variety of Flowers of Colombia but also brings to light the remarkable logistical effort behind hit global markets with jillion of stems that brighten the lives of mother worldwide .
To spotlight this mental process , Asocolflores , the Association of Colombian Flower Exporters , set up a targeted communication theory scheme in collaboration with LATAM Airlines and mass medium electric receptacle both in Colombia and overseas . The initiative aimed to showcase the value of Colombian floriculture as a vital contributor to international market and reveal the complex logistics that ensure freshness and character from origin to finish .
The strategy started in Antioquia , one of Colombia ’s independent flowers producing part ( account for 27 % of the country ’s flower exports ) , journalists visited a farm in Rionegro to observe at first hand the cultivation and post - harvest preparedness of Colombian flowers . The tour continue to the José María Córdova consignment terminal , where medium retail store witnessed the rigorous quality and security department protocols that rule floral exports . Notably , 92 % of Colombian efflorescence are shipped via air freight , underscoring the manufacture ’s reliance on efficient logistics .
The journey then moved to Miami , USA , a key gateway for 79 % of Colombia ’s flowered export book . There , sensitive representatives observed the arrival , inspection , and distribution processes that ensure the blossom achieve American homes on time for the celebration .
During this sojourn , Christine Boldt , Executive Vice President of the Association of Floral Importers of America ( AFIA ) , emphasize the economic and employment wallop of Colombian flower gardening on the U.S. flowered supply chain . We also met with Jimmy Nares , surgical incision chief of Marketing of the Miami International Airport , who also talked about the importance of the floral industry arriving in the Miami outside airdrome and the shock on the thriftiness of the surface area . The final stop included a distribution centre of an Asocolflores member company , where journalists witnessed how flowers are sorted and shipped to major U.S. supermarket .
This initiative reaffirmed the strategic note value of Colombia ’s flowered diligence — not just in term of export , but as a symbol of connection , care , and cross - border collaboration . Through storytelling and visibleness , Asocolflores continue to position Flowers of Colombia as more than a ware : they are an experience that links nations , families , and tenderness .
For more selective information : Asocolfloreswww.asocolflores.org
© FloralDaily.com/Elita Vellekoop
