It is a fact that this pandemic has hit almost all industries around the world and of course the orbicular ornamental sector has been no exception . How is the Ecuadorian flower market affect by Covid-19 and how does the current food market calculate like ? In this article below , De Ruiter Ecuador Roses gives us an perceptiveness in the development in Ecuador under Covid-19 and their experience as a breeder .
De Ruiter Ecuador Roses ( DRER)De Ruiter Ecuador Roses ( DRER ) started manoeuvre severally in 1998 , after it was represented by Unique Latin Roses of the Hilsea group , being one of the most important training companies in the Ecuadorian manufacture at that time . Among its successful varieties were Latin Lady and Latin Beauty , Blue Curiosa and Gypsy Curiosa , Esperance , Red , Orange and Sweet Unique . De Ruiter Ecuador is currently one of the most important agency in the part where extended work is carry out on the pick and development of new sort . The Ecuadorian mart has been characterize as the most innovative in terms of varieties in the area and perhaps on a globular shell . As is known , the geographic consideration of Ecuador supporter to obtain a flower of the highest quality , the same that is demanded by HIGH END markets in more than 100 countries of the world that are the final destinations of the Ecuadorian develop .
Team De Ruiter Ecuador Roses
The preceding 5 years , De Ruiter has been increasing its rose market share , currently reaching 15 % , offer the market a very utter assortment of cut come up varieties with interesting characteristics in terms of colors and timber . But above all , with eminent stratum of product , which make water De Ruiter attractive to its client . Varieties such as Orange Crush , Proud , Idole , Sweet Unique , Frutteto and Nena have been received heighten best sellers and apart from being ripe traveler and longsighted vase life , they are mostly very productive , result in high yield . In 2007 De Ruiter Ecuador by chance introduced a garden seam in cut roses , the “ Finess ” line , the same that generated a rotation in the cut efflorescence / tea intercrossed market since its shape and “ non - traditional ” opening called much the care of importers , above all of floral designers , thus massively introducing this type of garden heyday into the traditional consumer market . Since then , De Ruiter has been introduce potpourri with garden shape of which the " X - pression " variety work at this moment the most important product line of garden flowers in Ecuador .
Office entrance
The success behind the first appearance of commercial-grade viable varieties of De Ruiter is based on a thoroughgoing psychoanalysis of the market and its net consumer . Participating in global craft bazaar , together with individualised visits to take importer in the USA and Europe as well as strategic alliances with important rose bargainer , all permit De Ruiter to position well its varieties in the humankind .
situation
Covid-19It is a fact that this pandemic has hit almost all industries around the world and of course of study the spherical ornamental sphere has been no exception . In the period Jan - Aug 2020 , Ecuador saw its export of roses being touch -5 % in volume and -12 % in export economic value . From March till August these percentages were -8 % and -14 % severally . Whereas food market like Canada , China , Italy , Kazakhstan , Russia , Spain , UK and USA ( even -15 % ) , saw the export value decreasing , countries like Germany and Holland demonstrate an increase . estimation extend that agriculturalist did extirpate about 160 hectare of roseate production , and pinched at least twice that area . The flushes that were triggered by cut back large region have generated oversupply in June and August . However , the overall production has come back to a relative constant provision .
Showcase .
De Ruiter Ecuador change its focus on several important aspects , strengthen its human relationship with its clients , who were forced to take very drastic and in high spirits impact decision . The adaptation was both mastermind internally in modifying mental process , optimizing costs and resources , as externally in support amply the growers in their efforts of interchange varieties which are more pertinent for their market . A customized approach of De Ruiter , with proposal made in close cooperation with the clients , has result in a higher return for the grower . The agency went through a physical process of rightsizing , redesign and adjustments of inefficiencies .
Showcase entry
De Ruiter has been collaborative throughout these complex challenge times as state by Diego Espinosa , general manager of Agrocoex in a previous audience : “ Our collaboration with De Ruiter is as old as our society , since we started growing pink wine . De Ruiter is always developing young varieties , and they always offer us a small number of flora to test for production conditions . Also , De Ruiter is always promoting its choose varieties in different expo across the world to market them . This is very significant and is also to the benefit of the grower as well ” .
situation hall .
With 7,000 m2 consecrate to research , a squad of 15 masses and an power in Tabacundo , DRER stay on to focus on supplying the market with varieties that match its indigence . If productiveness was important before , now it is even more a principal object glass and of line without neglect the other authoritative demands of the volatile export markets .
Side of the function building and the perspective out of the office .
The different focus in the selection of varieties , the covering of adequate release policies , the professionalism of its staff , all organize part of what do De Ruiter Ecuador a company in which Ecuadorian producers have sureness and feel backing when making a decision in the selection of a miscellanea , more so in these moments of pandemic . These are unprecedented times that should convey the breeder and grower together for creative solutions to all of the forthcoming difficulties .
entrance hall presentation
The current marketAfter the substantial crisis suffered at the end of 2014 with the devaluation of the Ruble and the reducing of a securities industry that for Ecuador represented 40 % of its exportation , Ecuador faced complicated years in which oversupply put monetary value under imperativeness . The production of illegal flowers by many small farmers is also an increasing issue that may result in unfair competition . Economic and political instability has not favored the flower manufacture either , where last twelvemonth an indigenous hit render many losses , especially in the southerly part of the country . last , the crisis because of Covid-19 led all the farm to make drastic decisions on their crops since it was clear that the demand had ab initio been dropped from marketplace such as China and in turn Europe , Russia and the USA . Crops were abandon , drastic pruning was done , plant life were eradicated and regrettably many personnel were also laid off .
All these factor have had a disconfirming impact on the manufacture make large loss and above all this yr a 40 % contraction in the replacement of kind is expect , bequeath some greenhouses empty until the last of this year . The flower producers are weigh different products such as blueberry or non - psychoactive cannabis as alternative crop . as luck would have it , the growers are still keen on diversifying their portfolio and still more than 50 % are in search of new and productive roseate miscellanea that aid them to recover the red that they have been carry in late years . Breeding continues to be an crucial tool in the diligence since also with the employment of molecular marker and other techniques De Ruiter will extend the grocery varieties that are more repellent to travel and certain diseases , thus having interesting alternative for the manufacturer as well as for the final consumer .
For more information : Royal De Ruiterwww.deruiter.com
