UFI , the Global Association of the Exhibition Industry , has release the latest edition of its flagship Global Barometer inquiry , which strike the impulse of the industry .
result highlight the severe impact of the COVID-19 pandemic on the expo industry worldwide , in 2020 . There are also positive signs regarding a quick recovery in 2021 .
Globally , between April and August 2020 , more than one-half of all ship’s company reported no activity . This office change from September , where the legal age of company declared some operations , at reduced level for most . Looking ahead to 2021 , the share of companies have a bun in the oven a return to “ normal ” activity is expected to maturate from 10 % in January to 37 % in June .
These issue deviate depend on region , and are primarily drive by the “ re - opening appointment ” of exhibitions . In all regions , most company expect both local and interior exhibitions to re - open by the closing of June 2021 , with outside exhibition resuming in the second half of the yr . society mental process also include , while human face - to - face events are not potential , work into the development of digital solutions .
When asked what element would most help with the “ bounce back ” of exhibitions , the bulk of party , order “ facility of exhibiting companies and visitors to take part again ” ( 64 % ) , “ heave of current travel restrictions ” ( 63 % ) and “ rhytidectomy of current public policies that utilise locally to expo ” ( 52 % ) as key factor .
Overall :
As expected , the “ wallop of the COVID-19 pandemic on the business ” is consider the most important business issue ( stated by 29 % of companies , a 2 % increase on six month ago ) . The “ impact of digitalisation ” ( 11 % ) and “ competition with other media ” ( 7 % ) have also increased ( +1 % and +2 % respectively ) , while the “ state of the economy in the home marketplace ” ( 19 % ) and “ global economic developments ” ( 16 % ) have decreased , but remain amongst the top three concerns .
In terms of future exhibition format , global results indicate that 64 % ( compare to 57 % six months ago ) are confident that “ COVID-19 confirms the value of expression - to - face events ” , indicating an expectation that the sector will bounce back chop-chop .
“ The message from the global industry is clear : quite simply , 2020 was horrible . The pandemic stop most bodily process around the world for several month , and , globally , our industry ’s revenue dangle by almost three quarter . But , as the Global Barometer display , 2021 should see a pregnant saltation back , with global revenues expect to double , pending market re - gap and uncloudedness on regulation . We will ‘ construct back ’ even better , and while the industriousness will persist , primarily , a face - to - face marketing channel , digital offers will evolve with unexampled pattern , ” suppose Kai Hattendorf , UFI Managing Director and CEO .
size of it and scopeThis latest edition of UFI ’s bi - one-year diligence survey was concluded in December 2020 , and include datum from 457 companionship in 64 countries and regions .
The written report also includes mind-set and analysis for 24 countries and regions – Argentina , Australia , Brazil , China , Colombia , France , Germany , Hong Kong , India , Italy , Japan , Malaysia , Mexico , Peru , Russia , Singapore , South Africa , South Korea , Spain , Thailand , Turkey , the UAE , the UK and the US – as well as an additional five aggregated regional zones .
“ We sincerely give thanks all companies who took part in this study . The results from 29 markets and region provide strong insights for assessing both the encroachment of the crisis and succeeding perspectives . We also receive AFEP and UNIMEV , who partnered with us for this variation , result in our first ever specific country profile for Peru and France , ” say Christian Druart , UFI Research Manager .
Operations since 2020 – reopening exhibitionsResults show that the period when most companies report “ no activity ” in 2020 were define to March - June for the Asia - Pacific region , April - June for North America , and April - September for Central and South America and the Middle East and Africa . In Europe , there was an initial point of inactivity in April - August , followed by another period in November - December .
employee turnover – operating gain
Regional results indicate that :
Public financial support – workforce and perspective
central business issuesWhile the “ impact of the COVID-19 pandemic on the business ” is the cardinal stage business issue across all region , “ world economic development ” are rank high in the Middle East and Africa ( 23 % of companionship ) than in other region . The “ impingement of digitization ” is rank higher in North America ( 15 % ) and Europe ( 14 % ) than other regions .
Further insight by type of activity , for three main segments – organiser , venues and service supplier – highlights a difference of opinion in the quaternary most of import exit , with organisers indicating “ impingement of digitisation ” , venue indicating “ inner challenge ” and religious service providers indicating “ regulatory / stakeholder ’ progeny ” .
succeeding exposition formatsThe story also highlight two significant regional differences in relation to possible trends driving the future data formatting of exhibitions :
BackgroundThe 26th Global Barometer survey , direct in December 2020 , provide insights from 457 company in 64 commonwealth and regions . It was bear in collaboration with 20 UFI Member Associations : AAXO ( The Association of African Exhibition Organisers ) and EXSA ( Exhibition and Event Association of Southern Africa ) in South Africa , AEO ( Association of Event Organisers ) in the UK , AFE ( Spanish Trade Fairs Association ) in Spain , AFEP ( Asociación de Ferias del Perú ) in Peru , AFIDA ( Asociación Internacional de Ferias de América ) stand for Central and South America , AKEI ( Association of Korean Exhibition Industry ) in South Korea , AMPROFEC ( Asociación Mexicana de Profesionales en Ferias , Exposiciones , Congresos y Convenciones ) in Mexico , EEAA ( Exhibition & Event Association of Australasia ) in Australia , IECA ( Indonesia Exhibition Companies Association ) in Indonesia , IEIA ( Indian Exhibition Industry Association ) in India , JEXA ( Japan Exhibition Association ) in Japan , MACEOS ( Malaysian Association of Convention and Exhibition Organisers and Suppliers ) , in Malaysia , MFTA ( Macau Fair & Trade Association ) in Macau , RUEF ( Russian Union of Exhibitions and Fairs ) in Russia , SECB ( Singapore Exhibition & Convention Bureau ) in Singapore , SISO ( Society of Independent Show Organizers ) in the US , TEA ( Thai Exhibition Association ) in Thailand , UBRAFE ( União Brasileira dos Promotores Feiras ) in Brazil and UNIMEV ( French Meeting Industry Council ) in France .
In telephone circuit with UFI ’s objective to provide critical datum and good practices to the integral exhibition industriousness , the full results can be download atwww.ufi.org/research
The next UFI Global Barometer survey will be conducted in June 2021 .
Attachments :
– Cover of the 26th edition of the UFI Global Barometer report
– “ Revenue development in 2020 and 2021 ” infographic
For more information : UFIwww.ufi.org
