After four year as Chief Commercial Officer ( CCO ) and member of the Management Team of Royal FloraHolland , Ruud Knorr has make up one’s mind to leave the organization on April 1 , 2024 . His obligation will be taken over by Chief Value Officer Pieter Bootsma .
Ruud Knorr : " Over the past four geezerhood , we have taken historic steps in the cooperative . The transition from ' one size fits all ' to aim member packages , for example , is one of my personal milestone . Royal FloraHolland has also commence to work in a more progressive way , thinking about service introduction , working with segmented customer weapons platform , premise cardinal auction , and working in a customer - centrical manner . I have been active in flower gardening for more than thirty years , and with this experience I dare say that Royal FloraHolland is ready for the next phase . Our Royal FloraHolland platform plays a all-important role in this : with services via our digital platform Floriday and services via our logistics platform . With his knowledge and experience of the program , Pieter is the right piece to go forward to work our growth ambitions . This is the right time for me to take the next step in my life history . I am taking my sentence to settle what I desire to do next . In addition to my squad , close fellow worker , and specially MT Royal FloraHolland , I would wish to give thanks our customers , members , growers , and partners in the chain of mountains for the wonderful cooperation and trust . "
Pieter Bootsma : " I am , of form , grateful to Ruud for everything he has brought to Royal FloraHolland . Ruud introduce me to the sphere , the member and the buyers , the opportunities , and the dilemmas in a unique way . I look ahead to the next phase , adding note value to novel and existing inspection and repair on the Royal FloraHolland platform and making trading easier for our customers . My direction will , therefore , be on increasing the meshing effect with outside increment in supply and demand . By integrating with the CCO role , I will be tight to our customers and on the chunk . Ruud fetch a stack of knowledge about floriculture , his knowledge and experience will be missed , but fortunately is well - secured within the commercial-grade squad . "
CEO Steven van Schilfgaarde : " Ruud told me last summertime that he has ambitions outside Royal FloraHolland . I have respectfulness for that alternative . Where we are now is partly due to his contribution , for example , as the initiator of the customer platforms base on data point - driven customer sectionalisation . In the MT , Ruud has been the voice of the client and has secured this noesis and expertise more widely in the organization than was previously the case . I would like to thank Ruud for his authoritative contribution as headspring of the commercial team and as a penis of the MT and care him every achiever in his succeeding career . "
For more information : Royal FloraHollandwww.royalfloraholland.com
