Selecta “One in dianthus”

Starting with breeding and generation of carnation in the 1960s , Selecta One has amount a long manner . Today the clove pink assortment admit cut carnations and sens dianthus with over 100 varieties . With the acquirement of Moraglia Breeding ( IT ) and Whetman Plants International ( UK ) in 2024 , Selecta has further tone up its Dianthus caryophyllus breeding programme and thus its claim to be the No . 1 in genus Dianthus . " In dianthus Selecta One is the market leader with cock-a-hoop share for many years now " , says Klaus Gaumann , the company ’s Director Marketing and Product Management .

harmonise to Gaumann , Selecta ’s pot genus Dianthus range is well - known for its trusted lines and varieties , successful item-by-item products , well - love classics and exciting innovations , and for reaching milestone in the market together with emotional merchandising construct

Dianthus assortment"The assortment features highlights such as Oscar ® , the moderate series among mountain genus Dianthus . With a homogeneous growth riding habit , good forking and early flowering , this line is a samara to success for every producer . 19 miscellany are available in many beautiful colours , and the bi - slanted varieties in particular brook out . Many stand up - alone varieties like I ❤ U , Peach Party ® , and Purple hymeneals ® have successfully established themselves on the market . And one support out in an monitory way of life : with Pink kiss ® , Selecta has succeed in turning a plant into a brand . "

Pink Kisses – from plant to brandAs say above , with Pink Kisses , Selecta turned a plant into a brand . Launched in 2013 in little quantities , Pink kiss quickly increased in popularity . " It became a favourite among producers and consumer alike . Due to their easy to create part , they rapidly became a bestseller . "

30 million works in less than 10 yearsThe milestone of 30 million plant sold was arrive at in less than 10 long time . According to Gaumann

the particular characteristics are an abundance of pink flowers ( with a play of color ) , a gentle fragrance , a long flowering time period ( continuous from March to September ) and good winter hardihood . " The plant are easy to wish for and robust , they are suited for indoor and outdoor economic consumption . "

Selecta ’s first product supported by a consumer point marketingIt is the first production ever in Selecta history which has been supported by a consumer targeted selling campaign and developed to a brand . Since 2017 , Pink Kisses has been promoted with the slogan " as beautiful as our friendly relationship " representing a symbol of small gifts change among champion . Initially design for the German market , it swiftly follow a globose view through expanded mass medium outreach .

" With ceaseless improvements and amendments every class , Pink Kisses has do to make its consumer campaign tangible and personalised on the relevant social medium channels with veridical people . "

Social media campaignsBuilding on the success of the 2023 campaign ' Pink your garden ' and the 2024 opening move ' Pink Match ! ' - where Pink Kisses were highlighted as key elements in enhancing garden aesthetics and as a pink symbolization for friendship dates - the new 2025 societal media crusade for Pink Kisses carry the theme " tap your friendly relationship . " " This campaign purpose to celebrate the singular and enthral trammel of distaff friendly relationship . "

agree to Gaumann , Pink Kisses represents not just friendship but also provides consultation - specific content on various friendship - related subject , illustrate how beautiful present moment can be created with Pink Kisses . " The firebrand aims to establish itself as the go - to platform for missy friendships , offering followers a vibrant mix of color , joy , and friendly relationship . "

" With two new Pink Kisses . brand ambassadors , who connected at the Pink Match Date 2024 and developed their lovemaking for the intersection , the welfare of Pink Kisses are underscore and the image as a symbol of young woman friendship is further expanded . And on Instagram and TikTok , Pink Kisses creates unquestionable minute that add colour to every girl ’s friendly relationship . "

mutation with new name , target group and positioningMeanwhile , there are sport of Pink Kisses . " They are marketed under a completely dissimilar strategy : name , target group and positioning that understandably differentiate themselves , but that ’s another tarradiddle ! "

For more info : Selecta Onewww.selecta-one.com

PINK KISSSES®www.pink-kisses.eu