One of the biggest trade issue in the horticulture calendar , The Garden Press Event , has have place well-nigh for the first time in its 16 - class chronicle . For some member of the sector , The Garden Press Event in 2020 may have been the last metre they serve an event in person before the UK was locked down .
Yesterday ’s digital outcome saw the enjoyment of online roundtables alongside a series of videos , to allow an interactive means to meshing and to recoil off the 2021 gardening time of year from the consolation of people ’s own homes . The event , move by HTA and GIMA , gave 57 exhibitor the platform to showcase their society and product while speaking like a shot to phallus of the garden medium .
Around 300 journalists , blogger , feature of speech writer and other member of the media attend the popular event to find out about the up-to-the-minute style and products for 2021 . The hashtag # GardenPressEvent show popular on Twitter provender and opened the floor for discourse about current theme and trends in the industry .
Mark Pitman , General Manager at Wildlife World , comment :
“ From an exhibitor ’s point of view , I am very happy – the event worked exactly as a practical issue should do . We had advanced posting of who was go to , so eff who we require to talk to , and the television chat room let us to tie in with these masses and other visitors throughout the Clarence Shepard Day Jr. at our leisure . I would even go so far to say that we receive more out of it than a physical result . ”
Key themes and story of the case :
The transition to an on-line event may have been scare for HTA and GIMA , but it proved to be a success . Lucy Hutchings , who runs the shegrowsveg Instagram account , commented :
“ How inspiring to see the Garden Press Event triumph in such unmanageable circumstances . The digital platform make for this class ’s event was truly telling , and actually leave in a more personal and focused fundamental interaction with exhibitor .
“ The opportunity to pose down and have direct aspect - to - face merging with the great unwashed without any beguilement was great . Well done Garden Press Event ! ”
George Bullivant , Director at Gardenforum , echoed this , summate : “ The virtual Garden Press Event was a great success . We met as many company as we would have done at a live show and exhibitors ’ video recording summaries were really useful formulation for the day . I definitely think elements of the virtual show could be used to heighten the next in - someone Garden Press Event in the post - Covid time to come . ”
All content from the virtual event will be usable online for the next 30 days , imply participant can revisit any videos they may have missed on the day .
Next yr ’s Garden Press Event will take place on Wednesday 9th March at the Business Design Centre in London .
