SPG announces the arrival on March 6 of its new General Manager : Yves Christol . His missionary work will be to consolidate SPG ’s position as a diachronic player in the veggie and flower seed segment through its unattackable sword Caillard and Le Paysan , as well as in the ecologic pest control segment , thanks in special to its natural anti - mosquito solutions Biogents . At the same time , Yves Christol will actively prosecute SPG ’s strategy of innovation towards U.S.A. aligned with the anticipation of current and succeeding generations and with respect for our major planet , in line with the visual modality of the SBM group .
After graduating from the University of Montpellier , then from the Montpellier Business School and the IAE in Aix - en - Provence , Yves Christol managed the fundamental purchasing unit for commodity and services Ouifield.fr of InVivo , one of the guide European agricultural group . He also held the position of General Manager of NEODIS , InVivo Retail ’s favourite care and pest control subordinate , as well as various sales and marketing positions for about 14 yr at Royal Canin . Prior to that , he started his career in the garden sector with the KB and Fertiligène make . His knowledge of central purchasing government agency , the end consumer , and the various distribution channels will be warm assets for the development of SPG .
Both a world of the field and a strategist , Yves Christol has been working for the preceding five years with SMEs and start - ups in the AgriFood - technical school sector , putting his experience at the service of founders - manager and brooding , acceleration , and innovative financing programs .
" The reaching of Yves is excellent news show , as he bring both his solid expertise in the creation of horticulture and its distribution channels , but also the entrepreneurial and innovative qualities darling to the SBM acculturation . With the collective and the human at the pith of our coarse values , I have full confidence in the implementation of collaborative and operational strategic actions that will impart succeeder to SPG . In doing so , Yves will land extra impulse and energy to the SPG team and to the SBM radical as we transform and move frontwards in the market , " said Alexandre Simmler , Managing Director of SBM Life Science .
" I am very well-chosen to join SPG and thus , the SBM group , with whom I share fundamental values such as transparency , trustfulness , and teamwork . SPG is a majuscule caller at the help of its consumers and partners , and I am particularly enthusiastic about the idea of participate in its development " , says Yves Christol , Managing Director of SPG .
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